Formerly known as the “Fight Like Hell Games”, The TMRW Cup is a team hybrid race dedicated to raising crucial funds for mental health research and suicide prevention. Driven by a gritty, authentic sports-branding identity, the project balances high-endurance athleticism with an inclusive community movement. Aligning with premier fitness events and apparel brands like HYROX and Satisfy, I was tasked to create a modular logo system built around speed, unity, and strength that felt cutting edge and out-of-the-box.