Tasked to create a full brand identity system that successfully reintroduces a legacy Central Florida youth soccer organization formerly known as Florida Rush. The rebrand balances heritage and forward momentum, drawing inspiration from Florida’s landscape, culture, and climate to create a bold, community-centered identity. From crest symbolism and typography to color palette, textures, and kit applications, every element was intentionally designed to communicate unity, growth, and intensity on and off the pitch - resulting in a scalable system that supports multiple communities while positioning the club for long-term impact.