Kendo

As the Lead Designer and Creative Director of this project, I was tasked with the challenge of designing two distinct brand presences for Ulta Beauty World - Fenty Beauty and Ole Henriksen - within a shared 20×20 footprint. The project required a delicate balance of spatial efficiency and storytelling, prioritizing guest flow and integrated storage to maintain a clutter-free environment during high-traffic periods. To make the concepts truly interactive and memorable, our team developed brand-specific sensory experiences, including a fruit stand and slushie machine feature for Ole Henriksen, and a custom photobooth and mail-drop experience for Fenty Beauty. This intentional design approach successfully facilitated over 11,400 product samples and kits while capturing more than 2,200 digital moments, effectively converting brand awareness into tangible social amplification and loyalty.

Mockup to Activation

A display booth for Ole Henriksen skincare products features pink-themed packaging and promotional images of women applying products, with text highlighting new and limited-edition pout preserve chillers and hydration products.
Pink promotional display for Ole Henriksen skincare with a refrigerator showcasing products, promotional posters, and merchandise.
A virtual Fenty Beauty display booth with pink and green color themes, featuring skincare and makeup products, lush tropical plants, and a large photograph of a woman with curly hair and gold makeup in front of a green foliage background.
A tropical-themed promotional display featuring lush green foliage on the left and a collage of beach and island images on the right. The backdrop is pink with the text 'Take a Tropic Trip' and various product images in hexagons. There are signs enco
A crowded beauty booth at a trade show with pink branding for Ole Henriksen, offering skincare products, watermelon displays, and lip treatment samples, with people lining up and interacting.
Neon sign with the text 'New Limited Edition Pouf Reserve Chillers' and three colorful illuminated tubes labeled 'Oleh Henriksen Pout Preserv Peptide Lip Treatment' with the phrase 'Chill Out With a Plump Pout' at the bottom.
A display of vitamin C supplements in a store with a sign encouraging to treat under eyes to vitamin C. The display has containers of orange-colored tablets or capsules, with some on shelves and others in clear plastic containers, set against a pink
Oranges in a foam tray and two boxed containers of Ole Henriksen Banana Bright Eye Creme on a shelf.
Several tubes of watermelon-flavored lip treatment with pink packaging and green caps, beside slices of watermelon on a store shelf.
Stack of promotional posters featuring two women, one with dark hair and the other with light brown hair, both holding skincare or cosmetic products, against pink tiled background.
A woman smiling and posing with luggage at a colorful Ole Henriksen-themed display, featuring neon signs, skincare product illustrations, and gumball machines, with lush green ferns on the side.
Five people standing in front of a bright pink backdrop with neon signs and shelves of colorful products. The group includes four women and one man, all casually dressed, smiling at the camera.
Close-up of keychains with tropical-themed tags reading "Take a Tropic Trip" in a decorative gold container, with a blurred photo of people in the background.
Beauty booth decorated with plants, honeycomb shelves, and promotional signs at a trade show.
A promotional booth with four digital screens displaying travel booking interfaces, set against a large collage of tropical and beach scenery photographs, with signs advertising a giveaway sponsored by Barbados.
Display shelf for Fenty Beauty products with skincare bottles, makeup items, and promotional photos of a woman with smooth skin, set against a pink wall with the brand name at the top.
A lush green wall of tropical plants with white orchids and a neon sign displaying the numbers 13:23.
Three women smiling and holding a bright orange bandana with the word 'Burabos' and palm tree graphics. Two women are dressed in light-colored clothing, and one woman is wearing black in the background. The scene appears to be a lively event or gathe
A woman with long brown hair applies lipstick in a room with hexagonal shelves holding books and bottles.