Located in Berea, Ohio, Family Stables is an equestrian center offering horseback riding, lessons, horse training, and hands-on experiences for riders of all ages and skill levels. After exploring their business, I saw an opportunity to establish a more cohesive brand identity and digital presence. As a passion project, I set out to reimagine how thoughtful branding could capture the character of a local, adventure-driven business while creating a more engaging and recognizable experience for its audience.