Creator Dash

Creator Dash is a global creator competition concept. I was tasked to design the brand identity and visual system, positioning creativity as a true competitive sport. I developed a bold, high-energy branding approach that frames creators as athletes—built to feel fast, intense, and culturally relevant at a global scale. The identity was designed to live across live events, digital platforms, social content, and brand partnerships, supporting a tournament-style format tied to major cultural moments like the FIFA World Cup. The result is a scalable, creator-first visual system that elevates competition, attracts brand buy-in, and turns creator output into a spectator experience.